Getting Started With AdWords Scripts

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I believe that Scripts are one of the most powerful features AdWords has introduced in the past few years, but judging by how infrequently Google’s announcements related to Scripts are shared on social media, it hasn’t yet gone mainstream in the PPC community. That’s why I’ll share some of my thinking on Scripts here today […]

Top 5 Lead Gen Tips For Automotive Marketeers

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More advertisers are allocating significant budget to lead generation tactics as part of their customer acquisition plans. This is particularly effective for automotive brands, where lead generation is utilised as a key tool to generate consumer interest, reach potential new buyers and develop internal CRM databases. Indeed, our experience has shown that this channel is […]

Search Within A Search

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How the digital shopper is changing… Most people presume that Google is the primary point for user searches. Whilst historically that may be true this behaviour is changing and research suggests that onsite search and navigation is the first point of call for many consumers. Now two-thirds of buyers begin their product journey on retail […]

Google’s #StepInsideAdwords Announcement Releases New Developments

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Google’s annual Adwords event and livestream took place this week, announcing several new ad formats, tools and features for PPC marketers. Overall, the key focus was mobile. Google stated that mobile searches are now exceeding desktop searches in ten countries, including the US. This change has prompted a shift to so called ‘micro-moments’ approach, which […]