We build connected brands

Guided by insights. Driven by passion. Measured by results.

See Our Work

Who we are?

Lemon Fuse is an innovative leader in online and mobile strategy, design and development, offering world-class knowledge and resources from the leading global business and technology consultancy.

We have a unique approach to our work, founded on planning and insight development. We take time out to understand the brand, the business objectives and, most importantly, the customer before making recommendations for how we will execute on our strategy.

With a heritage spanning over a quarter of a century, we will continue to build on our position as market leaders in ecommerce, creative and content solutions. Our name may have changed, but our commitment to our work and clients never will.

What's Our Secret?

"Consumer behaviour is changing and that change is driven by the consumer themselves, empowered by innovation and technology."

The lines between advertising, products and services are increasingly blurring. Commercial success depends on understanding the customer and designing experiences that inspire them, entertain them or simply make their lives that much easier.

Success is only sustainable by connecting, monitoring, understanding and adapting. We are built for success and our strategy team drives solutions that connect brands and businesses to consumers, using insight-led ideas to create value for all in the process.

Contact us to find out how our ideas could inspire your business.


"Whether you have specific technical or content requirements, we have the breadth and depth to deliver."

Every project can be different and while there are certain trends (usually behavioural or technical) that can be pertinent to include or consider, we pride ourselves on being able to build you a bespoke multi-disciplinary team that will work with you for the duration of your project lifespan.

Whether you have specific technical or content requirements, we have the breadth and depth to deliver, with our in-house expertise (currently totalling 80 staff) and our wider network of partners.

You’ll get what you need to deliver the best and we’ll be transparent about this because you’ll also be part of the process, part of the team.


"Look into our eyes, the eyes, not around the eyes...That’s it. You're under."

We combine usability design (often referred to as interaction design, experience design, IA, usability, UI or UX) with the dark art of PET (Persuasion, Emotion & Trust). Allowing us to not only optimise the user experience through logic and testing but also influence them through more emotional, psychological triggers.

We can use this to refine existing websites or optimise the new digital experiences we create for you.

So, step forward and experience our approach to user engagement optimisation. (Look into our eyes, the eyes, not around the eyes...That’s it. You're under).


"Agile is a collaborative approach that delivers incrementally, providing you with the greatest business benefit from your platforms."

For efficient, continuous delivery, we follow a lean, Kanban production methodology that incorporates our agile principles.

Agile is a collaborative way of working that delivers incrementally, providing you with the greatest business benefit from your platforms (i.e. delivering against user needs and achieving business results). There is no ‘ta-da!’ moment. This is a flexible and inclusive production journey, where everyone is working towards the same business priorities and goals with a firm understanding of business value, platform scalability, stability and security.

Our lean production approach is geared around removal of waste, product quality, time to release (cycle time) and team efficiency (velocity), achieved via live reporting, automated tools, structured behaviours, routines and ways of working – such as test driven development – that keep the team on track. Together, they form the most robust approach to digital production developed to date.

We were one of the first agencies to successfully adopt agile development, and its principles of collaboration and continuous improvement run deep through our agency, propelling our day-to-day desire to produce amazing end-user experiences.


"Continual learning underpins our agency, and the end result is all about amazing user experiences."

We are restless in our pursuit of awesomeness. And it’s a good job too because continual learning underpins our agency and is also a key attribute of our Agile working beliefs. We can always learn from user interactions with our projects, as well as cultural trends effecting certain groups or specific demographics.

We have lots of tools to learn, whether they are observational (on screen techniques such as eye tracking or ABN & MVT testing and reporting) or cultural, like looking at ethnography, or usability focused, like interaction design trends. We would also include marketing and content planning as part of this ongoing push to make your project a success.

Each project is different – with larger websites and platforms requiring different techniques to one off campaigns, for example. Again, we will tailor our recommendations to your specific needs.

The end result is all about amazing user experiences. And the success that this brings in terms of satisfying your KPI’s. In our mind, they go hand in hand.

So, shall we get started?

See how we’re driving digital performance for the industry’s leading brands.



Search & Media






Rep Management


The difference between stupidity and genius is that genius has its limits.

Albert Einstein, PageLines

Be a yardstick of quality. Some people are not used to an environment where excellence is expected.

Steve Jobs, PageLines

Any product that needs a manual to work is broken.

Elon Musk, PageLines
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